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Mapping Experiences [Audiobook] download free by James Kalbach

Mapping Experiences Audiobook download free by James Kalbach
  • Listen audiobook: Mapping Experiences
  • Author: James Kalbach
  • Release date: 2016/8/19
  • Publisher: O'REILLY MEDIA, INC, USA
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781491923535
  • Rating: 7.31 of 10
  • Votes: 431
  • Review by: Remi Gilmore
  • Review rating: 9.03 of 10
  • Review Date: 2018/11/20
  • Duration: 4H47M54S in 256 kbps (76.8 MB)
  • Date of creation of the audiobook: 2018-07-12
  • You can listen to this audiobook in formats: WAV, FLAC, WMA, AIFF, MP3, MPEG4, Shorten (compression DEB, ZIP, RAR, TAR.Z, RPM)
  • Total pages original book: 384
  • Includes a PDF summary of 46 pages
  • Duration of the summary (audio): 35M37S (9.2 MB)
  • Description or summary of the audiobook: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
  • Other categories, genre or collection: Market Research, Behavioural Economics, Organizational Theory & Behaviour, Business Strategy, User Interface Design & Usability, Web Graphics & Design, Research & Development Management, Systems Analysis & Design, Internet Guides & Online Services
  • Download servers: FileServe, Mediafire, Degoo, Torrent, BitShare, 1fichier, MEGA. Compressed in DEB, ZIP, RAR, TAR.Z, RPM
  • Format: Paperback
  • Approximate value: 33.33 USD
  • Dimensions: 188x236x16mm
  • Weight: 764g
  • Printed by: Not Available
  • Published in: Sebastopol, United States

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Categories: English, Business, Finance and Law, 2016
Vote:
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Work Hard. be Nice: How two Inspired Teachers Created the Most Promising Schools in America

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