Hbr'S 10 Must Reads on Sales (With Bonus Interview of Andris Zoltners) (Hbr'S 10 Must Reads): Bonus Article: An Interview With Andris Zoltners [Audiobook] download free by Philip Kotler
- Listen audiobook: Hbr'S 10 Must Reads on Sales (With Bonus Interview of Andris Zoltners) (Hbr'S 10 Must Reads): Bonus Article: An Interview With Andris Zoltners
- Author: Philip Kotler
- Release date: 2018/10/27
- Publisher: HARVARD BUSINESS REVIEW PRESS
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781633693272
- Rating: 8.49 of 10
- Votes: 519
- Review by: Davian Schmitz
- Review rating: 8.17 of 10
- Review Date: 2018/11/13
- Duration: 2H22M53S in 256 kbps (38.4 MB)
- Date of creation of the audiobook: 2018-08-10
- You can listen to this audiobook in formats: TTA, WMA, MP3, Shorten, MPEG4, AIFF, WAV, FLAC (compression ZIP, XZ, CBC, RAR, CAB)
- Total pages original book: 192
- Includes a PDF summary of 16 pages
- Duration of the summary (audio): 12M58S (3.2 MB)
- Description or summary of the audiobook: Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying centerIntegrate your sales and marketing operationsAssess your business cycle and its impact on your sales forceTransition away from solution salesLeverage the power of micromarketsIntroduce tiebreaker selling and consensus sellingMotivate your sales force properly This collection of articles includes 'Major Sales: Who Really Does the Buying,' by Thomas V. Bonoma; 'Ending the War Between Sales and Marketing,' by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; 'Match Your Sales Force Structure to Your Business Life Cycle,' by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; 'The End of Solution Sales,' by Brent Adamson, Matthew Dixon, and Nicholas Toman; 'Selling into Micromarkets,' by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; 'Dismantling the Sales Machine,' by Brent Adamson, Matthew Dixon, and Nicholas Toman; 'Tiebreaker Selling,' by James C. Anderson, James A. Narus, and Marc Wouters; 'Making the Consensus Sale,' by Karl Schmidt, Brent Adamson, and Anna Bird; 'The Right Way to Use Compensation,' by Mark Roberge; 'How to Really Motivate Salespeople,' by Doug J. Chung; and 'Getting Beyond 'Show Me the Money, '' an interview with Andris Zoltners by Daniel McGinn.
- Other categories, genre or collection: Management: Leadership & Motivation, Sales & Marketing, Sales & Marketing Management
- Download servers: 4Shared, CmisSync, Uploaded, Turbobit.net, FileTransfer.io, Hotfile, Microsoft OneDrive, FileServe, Google Drive. Compressed in ZIP, XZ, CBC, RAR, CAB
- Format: Paperback
- Approximate value: 18.46 USD
- Dimensions: 140x210x15mm
- Weight: 204g
- Printed by: Not Available
- Published in: United States
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