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Strategic Social Marketing [Audiobook] download free by Jeff French

Strategic Social Marketing Audiobook download free by Jeff French
  • Listen audiobook: Strategic Social Marketing
  • Author: Jeff French
  • Release date: 2015/5/15
  • Publisher: SAGE PUBLICATIONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781446248621
  • Rating: 7.54 of 10
  • Votes: 119
  • Review by: Mercy Champion
  • Review rating: 8.93 of 10
  • Review Date: 2018/9/30
  • Duration: 5H35M10S in 256 kbps (89.6 MB)
  • Date of creation of the audiobook: 2018-08-11
  • You can listen to this audiobook in formats: AIFF, FLAC, WMA, WAV, MPEG4, MP3 (compression LZO, ZIP, RAR, TAR.XZ, DEB, TAR.LZO)
  • Total pages original book: 448
  • Includes a PDF summary of 52 pages
  • Duration of the summary (audio): 38M14S (10.4 MB)
  • Description or summary of the audiobook: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.' Dan Metcalfe, Deputy Director - Marketing, Public Health England, UKStrategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world.Set into a clear structure it:Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as `value' and `exchange' in the social context Lays out the `how to' so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
  • Other categories, genre or collection: Sales & Marketing, Central Government Policies
  • Download servers: MyUpload, Uploaded, MEGA, HowFile.com, Google Drive, 4Shared, FileServe. Compressed in LZO, ZIP, RAR, TAR.XZ, DEB, TAR.LZO
  • Format: Paperback
  • Approximate value: 56.20 USD
  • Dimensions: 186x232x25.4mm
  • Weight: 800g
  • Printed by: Not Available
  • Published in: London, United Kingdom

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Categories: Business, Finance and Law, English, 2015
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