The Marketer'S Guide to Successful Package Design [Audiobook] download free by Herbert Meyers
- Listen audiobook: The Marketer'S Guide to Successful Package Design
- Author: Herbert Meyers
- Release date: 1998/7/8
- Publisher: NTC PUBLISHING GROUP,U.S.
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780844234380
- Rating: 9.04 of 10
- Votes: 788
- Review by: Jedidiah Wilbur
- Review rating: 9.3 of 10
- Review Date: 2018/10/16
- Duration: 3H26M40S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-07-13
- You can listen to this audiobook in formats: TTA, FLAC, AC3, MPEG4, WMA, WAV, MP3 (compression JAR, IMG, TBZ, TAR.BZ2, RAR, ZIP, EML)
- Total pages original book: 272
- Includes a PDF summary of 32 pages
- Duration of the summary (audio): 22M38S (6.4 MB)
- Description or summary of the audiobook: The Leaders Praise The Marketer's Guide to Successful Package Design 'One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. - Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. 'This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject. - Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany 'Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers. - Peter Brinkman Vice President, Marketing Maxell Corporation of America 'The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions.' - Christine Drake President International Design Management (London) 'The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could have done it better than Meyers and Lubliner. - Gerard Caron President Carre Noir (Paris) 'The Marketer's Guide to Successful Package Design makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume.' - Brian W.E. Weston Vice President Marketing Morton International
- Other categories, genre or collection: Industrial / Commercial Art & Design, Sales & Marketing, Advertising
- Download servers: FlowCloud, Microsoft OneDrive, Torrent, Mediafire, 4Shared. Compressed in JAR, IMG, TBZ, TAR.BZ2, RAR, ZIP, EML
- Format: Hardback
- Approximate value: 87.89 USD
- Dimensions: 185x262x23mm
- Weight: 748g
- Printed by: Not Available
- Published in: Lincolnwood, United States
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