The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand [Audiobook] download free by Al Ries
- Listen audiobook: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Author: Al Ries
- Release date: 2002/5/27
- Publisher: HARPERCOLLINS PUBLISHERS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780060007737
- Rating: 7.64 of 10
- Votes: 336
- Review by: Teagan France
- Review rating: 9.11 of 10
- Review Date: 2018/11/18
- Duration: 3H21M11S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-09-02
- You can listen to this audiobook in formats: WAV, MPEG4, AIFF, MP3, WMA, TTA, FLAC (compression AZW4, LZO, DEB, TAR.7Z, RAR, AZW, ZIP)
- Total pages original book: 272
- Includes a PDF summary of 26 pages
- Duration of the summary (audio): 18M45S (5.2 MB)
- Description or summary of the audiobook: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
- Other categories, genre or collection: Market Research, Sales & Marketing, International Business, Business & Management, Research Methods: General, E-commerce: Business Aspects, Advertising
- Download servers: Microsoft OneDrive, BitShare, Google Drive, 4Shared, Volafile, Nullupload.com. Compressed in AZW4, LZO, DEB, TAR.7Z, RAR, AZW, ZIP
- Format: Paperback
- Approximate value: 14.94 USD
- Dimensions: 187x235x17mm
- Weight: 361g
- Printed by: HarperBusiness
- Published in: New York, United States
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