How Customers Think: Essential Insights Into the Mind of the Market [Audiobook] download free by Gerald Zaltman
- Listen audiobook: How Customers Think: Essential Insights Into the Mind of the Market
- Author: Gerald Zaltman
- Release date: 2003/8/21
- Publisher: HARVARD BUSINESS REVIEW PRESS
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781578518265
- Rating: 7.58 of 10
- Votes: 536
- Review by: Kyree Rocha
- Review rating: 7.52 of 10
- Review Date: 2018/10/21
- Duration: 4H30M31S in 256 kbps (70.4 MB)
- Date of creation of the audiobook: 2018-08-24
- You can listen to this audiobook in formats: Shorten, FLAC, MP3, WAV, WMA, MP4, MPEG4 (compression ACE, RAR, TAR.LZO, CPIO, TZO, ZIP)
- Total pages original book: 352
- Includes a PDF summary of 33 pages
- Duration of the summary (audio): 25M52S (6.6 MB)
- Description or summary of the audiobook: How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
- Other categories, genre or collection: Market Research, Advertising, Sales & Marketing
- Download servers: Torrent, Microsoft OneDrive, SendSpace, FileServe, Localhostr, MEGA, FreakShare, BitShare. Compressed in ACE, RAR, TAR.LZO, CPIO, TZO, ZIP
- Format: Hardback
- Approximate value: 33.05 USD
- Dimensions: 163x244x31.75mm
- Weight: 687g
- Printed by: Not Available
- Published in: Boston, MA, United States
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