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The Fall of Advertising and the Rise of pr [Audiobook] download free by Al Ries

The Fall of Advertising and the Rise of pr Audiobook download free by Al Ries
  • Listen audiobook: The Fall of Advertising and the Rise of pr
  • Author: Al Ries
  • Release date: 2004/6/14
  • Publisher: HARPERCOLLINS PUBLISHERS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780060081997
  • Rating: 9.64 of 10
  • Votes: 426
  • Review by: Miley Kaiser
  • Review rating: 7.1 of 10
  • Review Date: 2018/10/13
  • Duration: 4H6M9S in 256 kbps (64 MB)
  • Date of creation of the audiobook: 2018-08-27
  • You can listen to this audiobook in formats: WavPack, MP3, WAV, MPEG4, OPUS, FLAC, WMA (compression CBC, JAR, CAB, RAR, EML, ZIP)
  • Total pages original book: 320
  • Includes a PDF summary of 28 pages
  • Duration of the summary (audio): 21M20S (5.6 MB)
  • Description or summary of the audiobook: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers - all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
  • Other categories, genre or collection: Sales & Marketing, Public Relations, Advertising, Business & Management
  • Download servers: 4Shared, Microsoft OneDrive, KickAssTorents, Robust Files, Degoo, Mediafire, Google Drive, MEGA, Uploaded, BitShare. Compressed in CBC, JAR, CAB, RAR, EML, ZIP
  • Format: Paperback
  • Approximate value: 15.38 USD
  • Dimensions: 135x203x18mm
  • Weight: 249g
  • Printed by: HarperBusiness
  • Published in: New York, United States

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Categories: 2004, Business, Finance and Law, English
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