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Design Management: Using Design to Build Brand Value and Corporate Innovation [Audiobook] download free by Brigitte Borja De Mozota

Design Management: Using Design to Build Brand Value and Corporate Innovation Audiobook download free by Brigitte Borja De Mozota
  • Listen audiobook: Design Management: Using Design to Build Brand Value and Corporate Innovation
  • Author: Brigitte Borja De Mozota
  • Release date: 2004/3/1
  • Publisher: ALLWORTH PRESS,U.S.
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781581152838
  • Rating: 7.27 of 10
  • Votes: 889
  • Review by: Shiloh Guy
  • Review rating: 8.66 of 10
  • Review Date: 2018/9/27
  • Duration: 3H35M43S in 256 kbps (57.6 MB)
  • Date of creation of the audiobook: 2018-09-16
  • You can listen to this audiobook in formats: MPEG4, MP3, WAV, FLAC, MPC, WMA (compression 7-ZIP, TAR.XZ, CBR, ZIP, TZ, RAR)
  • Total pages original book: 288
  • Includes a PDF summary of 25 pages
  • Duration of the summary (audio): 19M26S (5 MB)
  • Description or summary of the audiobook: Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.- Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
  • Other categories, genre or collection: Management & Management Techniques, Graphic Design, Industrial / Commercial Art & Design, Sales & Marketing
  • Download servers: CloudMe, Hotfile, Microsoft OneDrive, Torrent, FileServe. Compressed in 7-ZIP, TAR.XZ, CBR, ZIP, TZ, RAR
  • Format: Paperback
  • Approximate value: 23.77 USD
  • Dimensions: 153x229x14.48mm
  • Weight: 406g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: English, Business, Finance and Law, 2004
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