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The Brand gap: Revised Edition [Audiobook] download free by Marty Neumeier

The Brand gap: Revised Edition Audiobook download free by Marty Neumeier
  • Listen audiobook: The Brand gap: Revised Edition
  • Author: Marty Neumeier
  • Release date: 2005/6/2
  • Publisher: PEARSON EDUCATION (US)
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780321348104
  • Rating: 7.49 of 10
  • Votes: 184
  • Review by: Aylin Jennings
  • Review rating: 9.72 of 10
  • Review Date: 2018/11/15
  • Duration: 2H33M in 256 kbps (41.6 MB)
  • Date of creation of the audiobook: 2018-08-23
  • You can listen to this audiobook in formats: MOD, MP3, MPEG4, WAV, OPUS, WMA, FLAC (compression AZW3, TAR.LZO, TZO, RAR, ZIP, LHA)
  • Total pages original book: 208
  • Includes a PDF summary of 18 pages
  • Duration of the summary (audio): 13M7S (3.6 MB)
  • Description or summary of the audiobook: THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a 'charismatic brand' a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary
  • Other categories, genre or collection: Sales & Marketing, Business & Management, Graphical & Digital Media Applications, Advertising, Entrepreneurship
  • Download servers: Google Drive, BitShare, SendMyWay, Torrent, ZendTo, 4Shared, Hotfile, Dropbox, FreakShare, 1337x. Compressed in AZW3, TAR.LZO, TZO, RAR, ZIP, LHA
  • Format: Paperback
  • Approximate value: 24.26 USD
  • Dimensions: 137x204x13mm
  • Weight: 274g
  • Printed by: New Riders Publishing
  • Published in: United States

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Categories: Business, Finance and Law, English, 2005
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