You can listen to this audiobook in formats: WMA, FLAC, MP3, MPEG4, Apple Lossless, WAV, AAC (compression CHM, ZIP, DMG, RAR)
Total pages original book: 648
Includes a PDF summary of 54 pages
Duration of the summary (audio): 42M57S (10.8 MB)
Description or summary of the audiobook: The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Other categories, genre or collection: Sales & Marketing, Sales & Marketing Management