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Creating Competitive Advantage: Give Customers a Reason to Choose you Over Your Competitors [Audiobook] download free by Jaynie L Smith

Creating Competitive Advantage: Give Customers a Reason to Choose you Over Your Competitors Audiobook download free by Jaynie L Smith
  • Listen audiobook: Creating Competitive Advantage: Give Customers a Reason to Choose you Over Your Competitors
  • Author: Jaynie L Smith
  • Release date: 2006/1/2
  • Publisher: BANTAM DOUBLEDAY DELL PUBLISHING GROUP INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780385517096
  • Rating: 8.51 of 10
  • Votes: 591
  • Review by: Arturo Funk
  • Review rating: 9.32 of 10
  • Review Date: 2018/9/24
  • Duration: 2H49M40S in 256 kbps (45.6 MB)
  • Date of creation of the audiobook: 2018-08-23
  • You can listen to this audiobook in formats: FLAC, WMA Lossless, WMA, MPEG4, WAV, MP3 (compression LZ, RAR, ZIP, RZ, TZO, BZ)
  • Total pages original book: 228
  • Includes a PDF summary of 26 pages
  • Duration of the summary (audio): 19M25S (5.2 MB)
  • Description or summary of the audiobook: Why should I do business with you... and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do- They have a competitive advantage but don't know what it is-so they lower prices instead- They know what their competitive advantage is but neglect to tell clients about it- They mistake 'strengths' for competitive advantages- They don't concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent-and so did company revenues. Jack Welch has said, 'If you don't have a competitive advantage, don't compete.' This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
  • Other categories, genre or collection: Sales & Marketing, Management & Management Techniques, Market Research, Management: Leadership & Motivation, Customer Services
  • Download servers: Google Drive, Drop.me, 4Shared, iDope, Mediafire, Hotfile, Microsoft OneDrive. Compressed in LZ, RAR, ZIP, RZ, TZO, BZ
  • Format: Hardback
  • Approximate value: 22.40 USD
  • Dimensions: 130.81x203.45x21.84mm
  • Weight: 322.05g
  • Printed by: Bantam Doubleday Dell
  • Published in: New York, United States

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Categories: 2006, English, Business, Finance and Law
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AMACOM SKYHORSE PUBLISHING ADAMS MEDIA CORPORATION THE UNIVERSITY OF CHICAGO PRESS KOGAN PAGE LTD HACHETTE
Authors
Seth Godin Living Language Stephen R. Covey John C. Maxwell
Years
1995 1997 1988 2009 2014 2011 2000
Genres
Business, Finance and Law Teaching Resources and Education