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The Conquest of Cool: Business Culture, Counterculture and the Rise of hip Consumerism [Audiobook] download free by Thomas Frank

The Conquest of Cool: Business Culture, Counterculture and the Rise of hip Consumerism Audiobook download free by Thomas Frank
  • Listen audiobook: The Conquest of Cool: Business Culture, Counterculture and the Rise of hip Consumerism
  • Author: Thomas Frank
  • Release date: 1998/4/15
  • Publisher: THE UNIVERSITY OF CHICAGO PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780226260129
  • Rating: 9.65 of 10
  • Votes: 145
  • Review by: Aviana Hwang
  • Review rating: 8.31 of 10
  • Review Date: 2018/11/29
  • Duration: 3H38M42S in 256 kbps (59.6 MB)
  • Date of creation of the audiobook: 2018-08-31
  • You can listen to this audiobook in formats: WAV, WMA, FLAC, AC3, MP3, MPEG4, MPEG-4 SLS (compression TAR.Z, LZ, ZIP, RAR)
  • Total pages original book: 298
  • Includes a PDF summary of 35 pages
  • Duration of the summary (audio): 24M56S (7 MB)
  • Description or summary of the audiobook: An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the 'creative revolution' of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.
  • Other categories, genre or collection: Media, Information & Communication Industries, Consumerism, Domestic Trade, Social & Cultural History, Sales & Marketing, Anthropology, Cultural Studies, Advertising, Business & Management
  • Download servers: BitShare, MEGA, Torrent, Librevault, Hotfile, Box, FreakShare, Microsoft OneDrive. Compressed in TAR.Z, LZ, ZIP, RAR
  • Format: Paperback
  • Approximate value: 21.35 USD
  • Dimensions: 150x228x18.54mm
  • Weight: 420g
  • Printed by: University of Chicago Press
  • Published in: United States

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Categories: English, 1998, Business, Finance and Law
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Publishers
NATIONAL CENTER FOR YOUTH ISSUES GUILFORD PUBLICATIONS HEINEMANN EDUCATIONAL BOOKS KOGAN PAGE LTD ADAMS MEDIA CORPORATION HODDER EDUCATION NO STARCH PRESS,US
Genres
Teaching Resources and Education Business, Finance and Law
Years
1999 1990 1991 2010 1997
Authors
Teacher Created Resources Ruth Culham Carson Dellosa Publishing Scholastic Ken Blanchard Dk
Languages
English Not Available Polish Spanish French