Marketing Management and Strategy [Audiobook] download free by Peter Doyle
- Listen audiobook: Marketing Management and Strategy
- Author: Peter Doyle
- Release date: 2006/8/29
- Publisher: PEARSON EDUCATION LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780273693987
- Rating: 8.56 of 10
- Votes: 248
- Review by: Jesus Moses
- Review rating: 8.08 of 10
- Review Date: 2018/10/14
- Duration: 5H51M29S in 256 kbps (92.8 MB)
- Date of creation of the audiobook: 2018-08-17
- You can listen to this audiobook in formats: MP3, AC3, MPEG4, WAV, WMA, FLAC (compression ZIP, 7Z, DEB, RAR, AZW)
- Total pages original book: 464
- Includes a PDF summary of 51 pages
- Duration of the summary (audio): 37M51S (10.2 MB)
- Description or summary of the audiobook: Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
- Other categories, genre or collection: Business Strategy, Sales & Marketing
- Download servers: Uploaded, iDope, Dropbox, Mediafire, BitShare. Compressed in ZIP, 7Z, DEB, RAR, AZW
- Format: Paperback
- Approximate value: 87.28 USD
- Dimensions: 196x264x20mm
- Weight: 997.9g
- Printed by: FINANCIAL TIMES PRENTICE HALL
- Published in: Harlow, United Kingdom
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