Product Strategy and Management [Audiobook] download free by Michael J. Baker
- Listen audiobook: Product Strategy and Management
- Author: Michael J. Baker
- Release date: 2007/11/7
- Publisher: PEARSON EDUCATION LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780273694502
- Rating: 7.98 of 10
- Votes: 331
- Review by: Madaline Boudreaux
- Review rating: 9.55 of 10
- Review Date: 2018/10/26
- Duration: 7H2M26S in 256 kbps (112 MB)
- Date of creation of the audiobook: 2018-07-09
- You can listen to this audiobook in formats: FLAC, MPEG4, MPEG-4 DST, WAV, AU, MP3, WMA (compression RAR, TAR.BZ2, ZIP, IMG)
- Total pages original book: 560
- Includes a PDF summary of 67 pages
- Duration of the summary (audio): 51M17S (13.4 MB)
- Description or summary of the audiobook: Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
- Other categories, genre or collection: Management & Management Techniques, Sales & Marketing, Sales & Marketing Management
- Download servers: ge.tt, ZeoSpace, Hotfile, FileServe, Google Drive, Microsoft OneDrive, FreakShare, Torrent, FilesAnywhere, Uploaded. Compressed in RAR, TAR.BZ2, ZIP, IMG
- Format: Paperback
- Approximate value: 86.05 USD
- Dimensions: 188x238.8x30.5mm
- Weight: 1,088.63g
- Printed by: FINANCIAL TIMES PRENTICE HALL
- Published in: Harlow, United Kingdom
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