Storyscaping: Stop Creating Ads, Start Creating Worlds [Audiobook] download free by Darren Mccoll
- Listen audiobook: Storyscaping: Stop Creating Ads, Start Creating Worlds
- Author: Darren Mccoll
- Release date: 2014/9/23
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781118823286
- Rating: 8.81 of 10
- Votes: 863
- Review by: Easton Dougherty
- Review rating: 9.7 of 10
- Review Date: 2018/10/23
- Duration: 3H11M18S in 256 kbps (51.2 MB)
- Date of creation of the audiobook: 2018-07-07
- You can listen to this audiobook in formats: MPEG4, WAV, AIFF, MP3, WMA, FLAC (compression ZIP, RPM, RAR, EML)
- Total pages original book: 256
- Includes a PDF summary of 28 pages
- Duration of the summary (audio): 20M26S (5.6 MB)
- Description or summary of the audiobook: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces 'storyscaping' as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
- Other categories, genre or collection: Advertising, Sales & Marketing
- Download servers: Uploadable, FileServe, Hotfile, Mediafire, MEGA. Compressed in ZIP, RPM, RAR, EML
- Format: Hardback
- Approximate value: 26.59 USD
- Dimensions: 207x213x20mm
- Weight: 610g
- Printed by: Not Available
- Published in: New York, United States
Vote:
-
![Audiobook The Kids' Guide to Staying Awesome and in Control: Simple Stuff to Help Children Regulate Their Emotions and Senses author Lauren Brukner]( "Download Audiobook The Kids' Guide to Staying Awesome and in Control: Simple Stuff to Help Children Regulate Their Emotions and Senses")
-
![Audiobook Developmentally Appropriate Play: Guiding Young Children to a Higher Level author Gaye Gronlund]( "Download Audiobook Developmentally Appropriate Play: Guiding Young Children to a Higher Level")
-
![Audiobook Intery Mintery: Nursery Rhymes for Body, Voice and Orff Ensemble author Doug Goodkin]( "Download Audiobook Intery Mintery: Nursery Rhymes for Body, Voice and Orff Ensemble")
-
![Audiobook Behavior Support author Linda M. Bambara]( "Download Audiobook Behavior Support")
-
![Audiobook Polis: Speaking Ancient Greek as a Living Language, Level One, Student'S Volume author Christophe Rico]( "Download Audiobook Polis: Speaking Ancient Greek as a Living Language, Level One, Student'S Volume")
Polis: Speaking Ancient Greek as a Living Language, Level One, Student'S Volume
Christophe Rico
348 Pages
-
![Audiobook Crash Proof 2.0: How to Profit From the Economic Collapse author Peter D. Schiff]( "Download Audiobook Crash Proof 2.0: How to Profit From the Economic Collapse")
-
![Audiobook John Maynard Keynes: 1883-1946: Economist, Philosopher, Statesman author Robert Skidelsky]( "Download Audiobook John Maynard Keynes: 1883-1946: Economist, Philosopher, Statesman")
-
![Audiobook Public Relations: Concepts, Practice and Critique author Jacquie L'Etang]( "Download Audiobook Public Relations: Concepts, Practice and Critique")
‹
›
