A Master Class in Brand Planning: The Timeless Works of Stephen King [Audiobook] download free by Judie Lannon
- Listen audiobook: A Master Class in Brand Planning: The Timeless Works of Stephen King
- Author: Judie Lannon
- Release date: 2008/5/28
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470517918
- Rating: 7.52 of 10
- Votes: 873
- Review by: Yadiel Kimble
- Review rating: 8.73 of 10
- Review Date: 2018/10/1
- Duration: 5H4M24S in 256 kbps (79.2 MB)
- Date of creation of the audiobook: 2018-08-25
- You can listen to this audiobook in formats: MPEG4, MP3, AIFF, WAV, FLAC, MPC, WMA (compression ACE, XZ, 7Z, RAR, LZMA, ZIP)
- Total pages original book: 396
- Includes a PDF summary of 40 pages
- Duration of the summary (audio): 30M11S (8 MB)
- Description or summary of the audiobook: In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.
- Other categories, genre or collection: Management & Management Techniques, Sales & Marketing, Advertising
- Download servers: FileServe, Racaty, Nextcloud, Hotfile, Torrent, BitShare. Compressed in ACE, XZ, 7Z, RAR, LZMA, ZIP
- Format: Hardback
- Approximate value: 54.63 USD
- Dimensions: 181x251x27mm
- Weight: 768g
- Printed by: John Wiley & Sons Ltd
- Published in: Chichester, United Kingdom
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