Scoring Points: How Tesco Continues to win Customer Loyalty [Audiobook] download free by Clive Humby
- Listen audiobook: Scoring Points: How Tesco Continues to win Customer Loyalty
- Author: Clive Humby
- Release date: 2008/9/28
- Publisher: KOGAN PAGE LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780749453381
- Rating: 9.66 of 10
- Votes: 243
- Review by: Emberly Funderburk
- Review rating: 9.85 of 10
- Review Date: 2018/9/8
- Duration: 3H45M37S in 256 kbps (60.8 MB)
- Date of creation of the audiobook: 2018-07-08
- You can listen to this audiobook in formats: MPEG-4 ALS, MPEG4, MP3, WMA, FLAC, WAV (compression IMG, RAR, TAR.LZO, LZO, TAR.BZ2, TZ, ZIP)
- Total pages original book: 304
- Includes a PDF summary of 34 pages
- Duration of the summary (audio): 25M7S (6.8 MB)
- Description or summary of the audiobook: Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
- Other categories, genre or collection: Market Research, Sales & Marketing, Advertising, Customer Services
- Download servers: FreakShare, MEGA, Gett, Uploaded, X Cloud, Dropbox, Mediafire, 4Shared, Google Drive, Mejor Torrent. Compressed in IMG, RAR, TAR.LZO, LZO, TAR.BZ2, TZ, ZIP
- Format: Paperback
- Approximate value: 36.07 USD
- Dimensions: 155x233x13mm
- Weight: 490g
- Printed by: Not Available
- Published in: London, United Kingdom
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