Lovemarks: The Future Beyond Brands [Audiobook] download free by Kevin Roberts
- Listen audiobook: Lovemarks: The Future Beyond Brands
- Author: Kevin Roberts
- Release date: 2006/3/1
- Publisher: POWERHOUSE BOOKS,U.S.
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781576872703
- Rating: 9.61 of 10
- Votes: 822
- Review by: Lee Acuna
- Review rating: 8.6 of 10
- Review Date: 2018/10/10
- Duration: 3H0M7S in 256 kbps (48 MB)
- Date of creation of the audiobook: 2018-07-24
- You can listen to this audiobook in formats: MPEG4, WAV, TTA, WMA, MP4, AC3, MP3, FLAC (compression TBZ2, RAR, ZIP, TAR.BZ2, LHA, 7Z, TAR.LZO)
- Total pages original book: 240
- Includes a PDF summary of 28 pages
- Duration of the summary (audio): 20M33S (5.6 MB)
- Description or summary of the audiobook: 'Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.' -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as 'brilliant.' He also announced it as the 'Best Business Book' published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, 'Diamonds in the Mine,' is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
- Other categories, genre or collection: Sales & Marketing, Advertising, Market Research
- Download servers: Dropbox, Microsoft OneDrive, Torrent, Uploaded, FileServe, X Cloud, Torrent Downloads, FreakShare. Compressed in TBZ2, RAR, ZIP, TAR.BZ2, LHA, 7Z, TAR.LZO
- Format: Hardback
- Approximate value: 37.94 USD
- Dimensions: 202x246x20.83mm
- Weight: 978g
- Printed by: Not Available
- Published in: New York, United States
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