Brand Leadership [Audiobook] download free by David A. Aaker
- Listen audiobook: Brand Leadership
- Author: David A. Aaker
- Release date: 2009/10/12
- Publisher: SIMON & SCHUSTER LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781847398352
- Rating: 9.73 of 10
- Votes: 832
- Review by: Maliah Hendrick
- Review rating: 9.66 of 10
- Review Date: 2018/10/1
- Duration: 4H42M6S in 256 kbps (73.6 MB)
- Date of creation of the audiobook: 2018-08-02
- You can listen to this audiobook in formats: FLAC, MP3, WMA, TTA, WAV, MPEG4 (compression Z, 7Z, ZIP, RAR, LZO, LZ)
- Total pages original book: 368
- Includes a PDF summary of 37 pages
- Duration of the summary (audio): 30M14S (7.4 MB)
- Description or summary of the audiobook: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.
- Other categories, genre or collection: Sales & Marketing
- Download servers: BitShare, Dropbox, FreakShare, Microsoft OneDrive, Uploaded, Toorgle, TusFiles. Compressed in Z, 7Z, ZIP, RAR, LZO, LZ
- Format: Paperback
- Approximate value: 12.43 USD
- Dimensions: 130x198x32mm
- Weight: 242g
- Printed by: Not Available
- Published in: London, United Kingdom
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