Eating the big Fish: How Challenger Brands can Compete Against Brand Leaders [Audiobook] download free by Adam Morgan
- Listen audiobook: Eating the big Fish: How Challenger Brands can Compete Against Brand Leaders
- Author: Adam Morgan
- Release date: 2009/3/20
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470238271
- Rating: 7.04 of 10
- Votes: 195
- Review by: Misael Blanco
- Review rating: 9.89 of 10
- Review Date: 2018/10/20
- Duration: 4H39M48S in 256 kbps (73.6 MB)
- Date of creation of the audiobook: 2018-07-16
- You can listen to this audiobook in formats: Musepack, MPEG4, WMA, WAV, AC3, FLAC, MPEG-4 SLS, MP3 (compression TAR.XZ, RAR, TZ, ZIP)
- Total pages original book: 368
- Includes a PDF summary of 42 pages
- Duration of the summary (audio): 31M15S (8.4 MB)
- Description or summary of the audiobook: EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
- Other categories, genre or collection: Sales & Marketing, Advertising
- Download servers: Uploaded, UsersCloud, Microsoft OneDrive, 4Shared, Memopal, FreakShare, BitShare, Torrent, FileNurse, Mediafire. Compressed in TAR.XZ, RAR, TZ, ZIP
- Format: Hardback
- Approximate value: 29.16 USD
- Dimensions: 169x239x31mm
- Weight: 610g
- Printed by: John Wiley & Sons Ltd
- Published in: Chichester, United Kingdom
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