Consumer Behaviour [Audiobook] download free by Martin Evans
- Listen audiobook: Consumer Behaviour
- Author: Martin Evans
- Release date: 2009/12/27
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470994658
- Rating: 9.92 of 10
- Votes: 489
- Review by: Arianna Wentz
- Review rating: 9.68 of 10
- Review Date: 2018/10/23
- Duration: 7H15M58S in 256 kbps (115.2 MB)
- Date of creation of the audiobook: 2018-08-13
- You can listen to this audiobook in formats: WMA, WAV, FLAC, MPEG4, Apple Lossless, MP3, AAC (compression ZIP, RZ, RAR, AZW3)
- Total pages original book: 576
- Includes a PDF summary of 52 pages
- Duration of the summary (audio): 39M37S (10.4 MB)
- Description or summary of the audiobook: Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.
- Other categories, genre or collection: Market Research
- Download servers: Robust Files, Google Drive, FreakShare, Mediafire, pyget, FileServe, Filedropper, Dropbox, BitShare, Uploaded. Compressed in ZIP, RZ, RAR, AZW3
- Format: Paperback
- Approximate value: 90.79 USD
- Dimensions: 207x254x39mm
- Weight: 1,788g
- Printed by: John Wiley & Sons Ltd
- Published in: Chichester, United Kingdom
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