How to win Campaigns: Communications for Change [Audiobook] download free by Chris Rose
- Listen audiobook: How to win Campaigns: Communications for Change
- Author: Chris Rose
- Release date: 2010/5/5
- Publisher: TAYLOR & FRANCIS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781849711142
- Rating: 8.39 of 10
- Votes: 684
- Review by: Briella Dennis
- Review rating: 7.48 of 10
- Review Date: 2018/9/4
- Duration: 4H56M20S in 256 kbps (80 MB)
- Date of creation of the audiobook: 2018-08-20
- You can listen to this audiobook in formats: WMA, MP3, FLAC, MPEG4, MOD, WAV (compression ACE, ZIP, IMG, RAR)
- Total pages original book: 400
- Includes a PDF summary of 37 pages
- Duration of the summary (audio): 29M14S (7.4 MB)
- Description or summary of the audiobook: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure.This fully revised and updated second edition includes the following new features: Campaign Master Planner Political Checklist Motivational Values Behaviour Change Campaigning and the Climate Issue Dealing With Disasters Using Celebrities Being Interesting Brainstorming Visual Narratives A Strategy For Values, Behaviour, Politics and Opinion Emergencies Tame and Wicked Problems How To Tell If You Are Winning Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
- Other categories, genre or collection: Advertising, Political Science & Theory, Communication Studies, Political Campaigning & Advertising, Public Relations, Business Communication & Presentation
- Download servers: BitShare, FreakShare, Torrent Project, Uploaded, Hotfile, Send U It. Compressed in ACE, ZIP, IMG, RAR
- Format: Paperback
- Approximate value: 41.67 USD
- Dimensions: 170x216x30.48mm
- Weight: 600g
- Printed by: Earthscan Ltd
- Published in: London, United Kingdom
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