The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand [Audiobook] download free by Erik Du Plessis
- Listen audiobook: The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand
- Author: Erik Du Plessis
- Release date: 2011/3/12
- Publisher: KOGAN PAGE LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780749461256
- Rating: 8.7 of 10
- Votes: 188
- Review by: Cedric Fagan
- Review rating: 7.36 of 10
- Review Date: 2018/10/1
- Duration: 3H23M27S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-09-29
- You can listen to this audiobook in formats: FLAC, WAV, MPEG4, MP3, WMA, Shorten (compression IMG, ACE, RAR, ZIP)
- Total pages original book: 272
- Includes a PDF summary of 29 pages
- Duration of the summary (audio): 20M31S (5.8 MB)
- Description or summary of the audiobook: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
- Other categories, genre or collection: Advertising, Physiological & Neuro-psychology, Biopsychology, Sales & Marketing, Market Research, Neurosciences
- Download servers: Lufi, Hotfile, Google Drive, BitShare, Microsoft OneDrive, 4Shared, FreakShare, Dropbox, pCloud, Koofr. Compressed in IMG, ACE, RAR, ZIP
- Format: Hardback
- Approximate value: 35.96 USD
- Dimensions: 162x242x19mm
- Weight: 556g
- Printed by: Not Available
- Published in: London, United Kingdom
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