Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and key Relationships [Audiobook] download free by Katie Delahaye Paine
- Listen audiobook: Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and key Relationships
- Author: Katie Delahaye Paine
- Release date: 2011/5/23
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470920107
- Rating: 7.55 of 10
- Votes: 512
- Review by: Jazlyn Meadows
- Review rating: 9.78 of 10
- Review Date: 2018/11/27
- Duration: 3H20M52S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-07-24
- You can listen to this audiobook in formats: AC3, MP3, MPEG-4 ALS, WMA, MPEG4, WAV, FLAC (compression TAR, RZ, XZ, ZIP, TBZ, RAR)
- Total pages original book: 272
- Includes a PDF summary of 27 pages
- Duration of the summary (audio): 20M11S (5.4 MB)
- Description or summary of the audiobook: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are 'fuzzy and intangible,' they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
- Other categories, genre or collection: Sales & Marketing, E-commerce: Business Aspects, Customer Services, Public Relations
- Download servers: Torrent, MEGA, FileCupid, Torlock, Hotfile, FreakShare. Compressed in TAR, RZ, XZ, ZIP, TBZ, RAR
- Format: Hardback
- Approximate value: 23.87 USD
- Dimensions: 158x234x26mm
- Weight: 476g
- Printed by: John Wiley & Sons Ltd
- Published in: Chichester, United Kingdom
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