Decoding the new Consumer Mind: How and why we Shop and buy [Audiobook] download free by Kit Yarrow
- Listen audiobook: Decoding the new Consumer Mind: How and why we Shop and buy
- Author: Kit Yarrow
- Release date: 2014/6/4
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781118647684
- Rating: 7.27 of 10
- Votes: 593
- Review by: Addisyn Davis
- Review rating: 9.18 of 10
- Review Date: 2018/10/22
- Duration: 2H44M12S in 256 kbps (44.8 MB)
- Date of creation of the audiobook: 2018-08-04
- You can listen to this audiobook in formats: FLAC, WMA, MPEG4, WAV, MP3, MPEG-4 ALS (compression CBZ, TBZ2, RPM, RAR, ZIP)
- Total pages original book: 224
- Includes a PDF summary of 23 pages
- Duration of the summary (audio): 16M31S (4.6 MB)
- Description or summary of the audiobook: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow s strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization.
- Other categories, genre or collection: Purchasing & Supply Management, Retail Sector, Market Research
- Download servers: FileServe, Degoo, ge.tt, Dropbox, SecureSlice, Hotfile, 4Shared, Uploaded, Google Drive, Torrent. Compressed in CBZ, TBZ2, RPM, RAR, ZIP
- Format: Hardback
- Approximate value: 22.28 USD
- Dimensions: 159x235x22mm
- Weight: 412g
- Printed by: Not Available
- Published in: New York, United States
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