Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire [Audiobook] download free by Paul Smith
- Listen audiobook: Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
- Author: Paul Smith
- Release date: 2012/7/3
- Publisher: AMACOM
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780814420300
- Rating: 9.21 of 10
- Votes: 809
- Review by: Mara Hoover
- Review rating: 9.07 of 10
- Review Date: 2018/11/11
- Duration: 3H34M22S in 256 kbps (57.6 MB)
- Date of creation of the audiobook: 2018-07-06
- You can listen to this audiobook in formats: MPEG4, MPEG-4 ALS, WMA, MP3, WAV, FLAC (compression TAR.XZ, TAR.BZ2, CHM, CBC, ZIP, RAR, EML)
- Total pages original book: 288
- Includes a PDF summary of 30 pages
- Duration of the summary (audio): 21M43S (6 MB)
- Description or summary of the audiobook: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated 'corporate storytellers.' 3M banned bullet points years ago and replaced them with a process of writing 'strategic narratives.' Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
- Other categories, genre or collection: Management & Management Techniques, Business Communication & Presentation, Business & Management, Business, Finance & Law, Organizational Theory & Behaviour, Management: Leadership & Motivation
- Download servers: The Pirate Bay, FileServe, BitShare, LimeTorrents, MEGA, Torrent Funk, Google Drive, Dropbox, Torrent. Compressed in TAR.XZ, TAR.BZ2, CHM, CBC, ZIP, RAR, EML
- Format: Hardback
- Approximate value: 28.25 USD
- Dimensions: 63x93x11mm
- Weight: 566.99g
- Printed by: Not Available
- Published in: New York, United States
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