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Hooked: How to Build Habit-Forming Products [Audiobook] download free by Nir Eyal

Hooked: How to Build Habit-Forming Products Audiobook download free by Nir Eyal
  • Listen audiobook: Hooked: How to Build Habit-Forming Products
  • Author: Nir Eyal
  • Release date: 2015/5/24
  • Publisher: PENGUIN BOOKS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780241184837
  • Rating: 7.37 of 10
  • Votes: 737
  • Review by: Elias Mccloud
  • Review rating: 7.05 of 10
  • Review Date: 2018/9/21
  • Duration: 3H16M52S in 256 kbps (51.2 MB)
  • Date of creation of the audiobook: 2018-08-16
  • You can listen to this audiobook in formats: MP3, MPC, WAV, WMA, MOD, FLAC, MPEG4 (compression RPM, 7-ZIP, ZIP, AZW4, RAR, TAR.7Z, TAR.Z)
  • Total pages original book: 256
  • Includes a PDF summary of 26 pages
  • Duration of the summary (audio): 21M20S (5.2 MB)
  • Description or summary of the audiobook: In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as 'the place to discover the next big things in tech.'
  • Other categories, genre or collection: Information Technology Industries, Business Strategy, Abnormal Psychology, Research & Development Management, Market Research, Entrepreneurship, Cognition & Cognitive Psychology, Management & Management Techniques, Business Innovation, Sales & Marketing
  • Download servers: Dropbox, Degoo, Torrent, BitShare, Volafile, Microsoft OneDrive, Mediafire, Hotfile. Compressed in RPM, 7-ZIP, ZIP, AZW4, RAR, TAR.7Z, TAR.Z
  • Format: Hardback
  • Approximate value: 15.53 USD
  • Dimensions: 138x204x26mm
  • Weight: 330g
  • Printed by: Portfolio Penguin
  • Published in: London, United Kingdom

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Categories: Business, Finance and Law, 2015, English
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Languages
English Polish Spanish Not Available French
Publishers
SPARK NOTES OPEN UNIVERSITY PRESS OXFORD UNIVERSITY PRESS SCHOLASTIC US STENHOUSE PUBLISHERS
Genres
Business, Finance and Law Teaching Resources and Education
Years
2003 2011 2009 2017 1993 2002 2013 2018 1988 1998 2015
Authors
Seth Godin Evan Moor Educational Publishers Dk Teacher Created Resources John C. Maxwell Ruth Culham Harvard Business School Press