Advertising: Strategy, Creativity and Media [Audiobook] download free by Chris Fill
- Listen audiobook: Advertising: Strategy, Creativity and Media
- Author: Chris Fill
- Release date: 2012/8/10
- Publisher: PEARSON EDUCATION LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780273760894
- Rating: 8.51 of 10
- Votes: 465
- Review by: Paisleigh Knapp
- Review rating: 9.39 of 10
- Review Date: 2018/9/8
- Duration: 5H9M17S in 256 kbps (83.2 MB)
- Date of creation of the audiobook: 2018-07-05
- You can listen to this audiobook in formats: MP3, Vorbis, MPEG4, FLAC, WMA, WAV (compression TAR.7Z, AZW4, ZIP, RAR)
- Total pages original book: 416
- Includes a PDF summary of 41 pages
- Duration of the summary (audio): 30M57S (8.2 MB)
- Description or summary of the audiobook: The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
- Other categories, genre or collection: Advertising, Sales & Marketing Management, Business Communication & Presentation
- Download servers: BitShare, Mediafire, Google Drive, IDrive, Hotfile, Uploaded, KickAssTorents, JustCloud, FileServe, MEGA. Compressed in TAR.7Z, AZW4, ZIP, RAR
- Format: Paperback
- Approximate value: 96.72 USD
- Dimensions: 194x266x20mm
- Weight: 990g
- Printed by: Not Available
- Published in: Harlow, United Kingdom
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