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Decoded: The Science Behind why we buy [Audiobook] download free by Phil Barden

Decoded: The Science Behind why we buy Audiobook download free by Phil Barden
  • Listen audiobook: Decoded: The Science Behind why we buy
  • Author: Phil Barden
  • Release date: 2013/1/30
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781118345603
  • Rating: 7.57 of 10
  • Votes: 873
  • Review by: Kailyn Doyle
  • Review rating: 8.09 of 10
  • Review Date: 2018/10/9
  • Duration: 3H37M21S in 256 kbps (57.6 MB)
  • Date of creation of the audiobook: 2018-08-11
  • You can listen to this audiobook in formats: WAV, AU, FLAC, AC3, WMA, MP3, MPEG4 (compression TAR.LZO, LZMA, CHM, TAR, TAR.XZ, ZIP, RAR)
  • Total pages original book: 288
  • Includes a PDF summary of 23 pages
  • Duration of the summary (audio): 16M44S (4.6 MB)
  • Description or summary of the audiobook: In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions. He deciphers the secret codes of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the why behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
  • Other categories, genre or collection: Market Research
  • Download servers: Google Drive, Torrent, Seafile, Mediafire, ZeoSpace, Uploaded, Dropbox, FileServe, Microsoft OneDrive, MegaCloud. Compressed in TAR.LZO, LZMA, CHM, TAR, TAR.XZ, ZIP, RAR
  • Format: Hardback
  • Approximate value: 25.50 USD
  • Dimensions: 157x236x22mm
  • Weight: 760g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: 2013, Business, Finance and Law, English
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Publishers
KUMON PUBLISHING NORTH AMERICA, INC SAGE PUBLICATIONS INC TEACHERS' COLLEGE PRESS REDLEAF PRESS SCHOLASTIC CARSON DELLOSA EDUCATION LDA BANTAM DOUBLEDAY DELL PUBLISHING GROUP INC
Genres
Teaching Resources and Education Business, Finance and Law
Languages
Polish Spanish Not Available French English
Authors
Stephen R. Covey Kumon Publishing Napoleon Hill Julia Cook
Years
2000 2016 2009 2001 2011 2015 2003 1998 1989 2018 2014 1988 2013 2008 1991