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Switch: How to Change Things When Change is Hard [Audiobook] download free by Chip Heath

Switch: How to Change Things When Change is Hard Audiobook download free by Chip Heath
  • Listen audiobook: Switch: How to Change Things When Change is Hard
  • Author: Chip Heath
  • Release date: 2013/6/1
  • Publisher: RANDOM HOUSE LCC US
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780307885036
  • Rating: 9.18 of 10
  • Votes: 583
  • Review by: Malisa Oshea
  • Review rating: 7.58 of 10
  • Review Date: 2018/10/17
  • Duration: 4H1M51S in 256 kbps (64 MB)
  • Date of creation of the audiobook: 2018-07-01
  • You can listen to this audiobook in formats: MP3, MPEG4, MPC, TTA, AAC, WMA, WAV, FLAC (compression TGZ, BZ, ZIP, RPM, RAR, TAR.BZ2, JAR)
  • Total pages original book: 320
  • Includes a PDF summary of 38 pages
  • Duration of the summary (audio): 27M45S (7.6 MB)
  • Description or summary of the audiobook: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
  • Other categories, genre or collection: Business, Finance & Law
  • Download servers: Dropbox, Memopal, Uploaded, Hotfile, BitShare, Racaty, Mediafire, Torrent. Compressed in TGZ, BZ, ZIP, RPM, RAR, TAR.BZ2, JAR
  • Format: Paperback
  • Approximate value: 11.48 USD
  • Dimensions: 133x203x22mm
  • Weight: 236g
  • Printed by: Crown Business
  • Published in: Not Available

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Categories: 2013, Business, Finance and Law, English
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