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How to Write a Good Advertisement: A Short Course in Copywriting [Audiobook] download free by Victor O Schwab

How to Write a Good Advertisement: A Short Course in Copywriting Audiobook download free by Victor O Schwab
  • Listen audiobook: How to Write a Good Advertisement: A Short Course in Copywriting
  • Author: Victor O Schwab
  • Release date: 2013/9/25
  • Publisher: ECHO POINT BOOKS & MEDIA
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781626549623
  • Rating: 8.18 of 10
  • Votes: 669
  • Review by: Baylor Rhea
  • Review rating: 8.37 of 10
  • Review Date: 2018/11/23
  • Duration: 3H4M57S in 256 kbps (49.2 MB)
  • Date of creation of the audiobook: 2018-07-08
  • You can listen to this audiobook in formats: FLAC, MP3, WMA, WAV, MPEG4, MPEG-4 ALS (compression EML, LZMA, ZIP, RAR, DEB)
  • Total pages original book: 246
  • Includes a PDF summary of 27 pages
  • Duration of the summary (audio): 19M58S (5.4 MB)
  • Description or summary of the audiobook: Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention with better ad copy Build credibility in your advertising Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
  • Other categories, genre or collection: Sales & Marketing, Advertising, Small Businesses & Self-employed, Business Communication & Presentation
  • Download servers: Uploaded, 4Shared, CloudBuckIt, Mediafire, FileServe, AnonFile.com, Dropbox, Google Drive. Compressed in EML, LZMA, ZIP, RAR, DEB
  • Format: Paperback
  • Approximate value: 23.27 USD
  • Dimensions: 170.18x243.84x15.24mm
  • Weight: 430.91g
  • Printed by: Not Available
  • Published in: Not Available

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Categories: English, 2013, Business, Finance and Law
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