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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement With big Data and Gamification [Audiobook] download free by Rajat Paharia

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement With big Data and Gamification Audiobook download free by Rajat Paharia
  • Listen audiobook: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement With big Data and Gamification
  • Author: Rajat Paharia
  • Release date: 2013/9/26
  • Publisher: MCGRAW-HILL EDUCATION - EUROPE
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780071813372
  • Rating: 7.28 of 10
  • Votes: 443
  • Review by: Raylan Pridgen
  • Review rating: 8.85 of 10
  • Review Date: 2018/10/31
  • Duration: 2H59M52S in 256 kbps (48 MB)
  • Date of creation of the audiobook: 2018-07-04
  • You can listen to this audiobook in formats: OPUS, MPEG-4 SLS, MP3, WAV, WMA, Shorten, MPEG4, FLAC (compression RAR, LZMA, TZO, IMG, ZIP, Z, RZ)
  • Total pages original book: 240
  • Includes a PDF summary of 22 pages
  • Duration of the summary (audio): 15M28S (4.4 MB)
  • Description or summary of the audiobook: You can learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all `walking data generators.` Loyalty 3.0 reveals how to combine this `big data` with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others.Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.
  • Other categories, genre or collection: Market Research, Customer Services, Office & Workplace, Sales & Marketing, Hobby and Gaming Books, Management: Leadership & Motivation, Management & Management Techniques, Business & Management
  • Download servers: Torrent, Mediafire, Google Drive, Tresorit, Rapidgator.net, Hotfile, Uploaded, Dropbox. Compressed in RAR, LZMA, TZO, IMG, ZIP, Z, RZ
  • Format: Hardback
  • Approximate value: 26.54 USD
  • Dimensions: 158x236x28mm
  • Weight: 590g
  • Printed by: MCGRAW-HILL Professional
  • Published in: United States

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Categories: English, 2013, Business, Finance and Law
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