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Marketing Analytics: Data-Driven Techniques With Microsoft Excel [Audiobook] download free by Wayne L. Winston

Marketing Analytics: Data-Driven Techniques With Microsoft Excel Audiobook download free by Wayne L. Winston
  • Listen audiobook: Marketing Analytics: Data-Driven Techniques With Microsoft Excel
  • Author: Wayne L. Winston
  • Release date: 2014/12/9
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781118373439
  • Rating: 7.62 of 10
  • Votes: 620
  • Review by: Edison Gunter
  • Review rating: 7.05 of 10
  • Review Date: 2018/11/19
  • Duration: 8H45M56S in 256 kbps (144 MB)
  • Date of creation of the audiobook: 2018-09-15
  • You can listen to this audiobook in formats: WAV, MPEG4, MP3, FLAC, ATRAC, WMA, AAC (compression ZIP, RAR, TGZ, CHM, CPIO)
  • Total pages original book: 720
  • Includes a PDF summary of 65 pages
  • Duration of the summary (audio): 49M (13 MB)
  • Description or summary of the audiobook: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
  • Other categories, genre or collection: Excel, Spreadsheet Software, Sales & Marketing, Data Mining
  • Download servers: FreakShare, Jirafeau, BitShare, MEGA, Uploaded, Microsoft OneDrive, Filedropper, Hotfile. Compressed in ZIP, RAR, TGZ, CHM, CPIO
  • Format: Paperback
  • Approximate value: 46.10 USD
  • Dimensions: 187x232x38mm
  • Weight: 1,184g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: 2014, English, Business, Finance and Law
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Authors
Living Language Rudolf Steiner Ken Blanchard Michael Lewis
Languages
English Spanish French Polish Not Available
Years
1990 1997 1994 1993 2006 2005 1999 1988 2001 1998
Genres
Business, Finance and Law Teaching Resources and Education