Hello, my Name is Awesome: How to Create Brand Names That Stick [Audiobook] download free by Alexandra Watkins
- Listen audiobook: Hello, my Name is Awesome: How to Create Brand Names That Stick
- Author: Alexandra Watkins
- Release date: 2014/2/8
- Publisher: BERRETT-KOEHLER
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781626561861
- Rating: 7.7 of 10
- Votes: 439
- Review by: Ivory Doyle
- Review rating: 9.35 of 10
- Review Date: 2018/11/10
- Duration: 1H25M55S in 256 kbps (22.4 MB)
- Date of creation of the audiobook: 2018-09-16
- You can listen to this audiobook in formats: WMA, MPEG4, Shorten, FLAC, WAV, WMA Lossless, MP3 (compression CBR, ZIP, EML, RAR, XZ, TAR.Z, 7Z)
- Total pages original book: 112
- Includes a PDF summary of 13 pages
- Duration of the summary (audio): 10M24S (2.6 MB)
- Description or summary of the audiobook: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the 'so bad she gave them an award.' Alexandra Watkins is not afraid to name names.
- Other categories, genre or collection: Sales & Marketing, Ownership & Organization Of Enterprises, Market Research
- Download servers: Hotfile, Torrent, 4Shared, Drop.me, FileCupid, FileServe. Compressed in CBR, ZIP, EML, RAR, XZ, TAR.Z, 7Z
- Format: Paperback
- Approximate value: 13.76 USD
- Dimensions: 55x85x4mm
- Weight: 154.22g
- Printed by: Not Available
- Published in: San Francisco, United States
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