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Kellogg on Marketing [Audiobook] download free by Philip Kotler

Kellogg on Marketing Audiobook download free by Philip Kotler
  • Listen audiobook: Kellogg on Marketing
  • Author: Philip Kotler
  • Release date: 2010/2/11
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470580141
  • Rating: 7.43 of 10
  • Votes: 268
  • Review by: Coen Conner
  • Review rating: 7.54 of 10
  • Review Date: 2018/11/28
  • Duration: 5H38M18S in 256 kbps (89.6 MB)
  • Date of creation of the audiobook: 2018-07-15
  • You can listen to this audiobook in formats: TTA, Shorten, MP3, FLAC, WavPack, WMA, MPEG4, WAV (compression RAR, 7-ZIP, ZIP, CBZ)
  • Total pages original book: 448
  • Includes a PDF summary of 39 pages
  • Duration of the summary (audio): 32M7S (7.8 MB)
  • Description or summary of the audiobook: The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
  • Other categories, genre or collection: Business Strategy, Sales & Marketing
  • Download servers: SeedPeer, Torrent, FreakShare, Depositfiles, Dropbox, MEGA, 4Shared, BitShare, Mediafire, KATCR. Compressed in RAR, 7-ZIP, ZIP, CBZ
  • Format: Hardback
  • Approximate value: 34.12 USD
  • Dimensions: 163x235x36mm
  • Weight: 660g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom

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Categories: English, Business, Finance and Law, 2010
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Authors
Stephen R. Covey Not Available Living Language Inc Scholastic
Years
2018 1995 2000 1990 2006 2004
Publishers
TAYLOR & FRANCIS LTD ONEWORLD PUBLICATIONS AMACOM NEW SOCIETY PUBLISHERS HARVARD UNIVERSITY PRESS HOUGHTON MIFFLIN MCGRAW-HILL EDUCATION
Languages
Polish Not Available English French Spanish