Contagious: How to Build Word of Mouth in the Digital age [Audiobook] download free by Jonah Berger
- Listen audiobook: Contagious: How to Build Word of Mouth in the Digital age
- Author: Jonah Berger
- Release date: 2014/3/7
- Publisher: SIMON & SCHUSTER LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781471111709
- Rating: 9.53 of 10
- Votes: 885
- Review by: Aylin Snow
- Review rating: 8.7 of 10
- Review Date: 2018/11/30
- Duration: 3H15M50S in 256 kbps (51.2 MB)
- Date of creation of the audiobook: 2018-07-31
- You can listen to this audiobook in formats: AU, WMA, MPEG4, AIFF, FLAC, WAV, MP3 (compression TZ, ZIP, RAR, CHM, RZ, XZ, EML)
- Total pages original book: 256
- Includes a PDF summary of 22 pages
- Duration of the summary (audio): 16M52S (4.4 MB)
- Description or summary of the audiobook: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
- Other categories, genre or collection: Advertising & Society, Sales & Marketing, Market Research
- Download servers: 4Shared, ZendTo, BitShare, Hotfile, Torrent Funk, Google Drive, MEGA. Compressed in TZ, ZIP, RAR, CHM, RZ, XZ, EML
- Format: Paperback
- Approximate value: 9.58 USD
- Dimensions: 130x198x16mm
- Weight: 191g
- Printed by: Not Available
- Published in: London, United Kingdom
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