The w. Chan kim and Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renee Mauborgne [Audiobook] download free by W.Chan Kim

The w. Chan kim and Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renee Mauborgne Audiobook download free by W.Chan Kim
  • Listen audiobook: The w. Chan kim and Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors w. Chan kim and Renee Mauborgne
  • Author: W.Chan Kim
  • Release date: 2017/10/4
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781633692749
  • Rating: 7.45 of 10
  • Votes: 411
  • Review by: April Adamson
  • Review rating: 7.2 of 10
  • Review Date: 2018/10/29
  • Duration: 2H44M43S in 256 kbps (44.8 MB)
  • Date of creation of the audiobook: 2018-09-28
  • You can listen to this audiobook in formats: AC3, OPUS, MPEG4, WAV, FLAC, MP3, WMA (compression TAR.GZ, ZIP, TZ, RAR)
  • Total pages original book: 224
  • Includes a PDF summary of 25 pages
  • Duration of the summary (audio): 18M46S (5 MB)
  • Description or summary of the audiobook: The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating 'blue oceans'-uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide-tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, 'Red Ocean Traps.' Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework-and help you implement it in your organization.
  • Other categories, genre or collection: Sales & Marketing Management, Sales & Marketing, Business Strategy, Management & Management Techniques
  • Download servers: FreakShare, Torlock, MEGA, Torrent, Hightail, Uploaded, 700 files, BitShare, Microsoft OneDrive. Compressed in TAR.GZ, ZIP, TZ, RAR
  • Format: Paperback
  • Approximate value: 18.94 USD
  • Dimensions: 140x210x23mm
  • Weight: 241g
  • Printed by: Not Available
  • Published in: United States

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