The Choice Factory: 25 Behavioural Biases That Influence What we buy [Audiobook] download free by Richard Shotton
- Listen audiobook: The Choice Factory: 25 Behavioural Biases That Influence What we buy
- Author: Richard Shotton
- Release date: 2018/7/2
- Publisher: HARRIMAN HOUSE PUBLISHING
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780857196095
- Rating: 9.81 of 10
- Votes: 83
- Review by: Shelby Chin
- Review rating: 9.24 of 10
- Review Date: 2018/9/30
- Duration: 2H48M14S in 256 kbps (44 MB)
- Date of creation of the audiobook: 2018-08-28
- You can listen to this audiobook in formats: MPEG4, Vorbis, WMA, WAV, FLAC, MP3 (compression CBZ, LZO, LZ, RAR, TAR.7Z, ZIP)
- Total pages original book: 220
- Includes a PDF summary of 18 pages
- Duration of the summary (audio): 13M37S (3.6 MB)
- Description or summary of the audiobook: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.The Choice Factory is the new advertising essential.
- Other categories, genre or collection: Market Research, Advertising, Sales & Marketing, Behavioural Economics, Psychology, Behavioural Theory (Behaviourism)
- Download servers: KickAssTorents, pyget, Memopal, Microsoft OneDrive, Hotfile, FreakShare, BitShare, FileServe, Uploaded. Compressed in CBZ, LZO, LZ, RAR, TAR.7Z, ZIP
- Format: Paperback
- Approximate value: 17.35 USD
- Dimensions: 139.7x215.9x11.68mm
- Weight: 258.55g
- Printed by: Not Available
- Published in: Petersfield, United Kingdom
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