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Strategic Market Management: Global Perspectives [Audiobook] download free by David A. Aaker

Strategic Market Management: Global Perspectives Audiobook download free by David A. Aaker
  • Listen audiobook: Strategic Market Management: Global Perspectives
  • Author: David A. Aaker
  • Release date: 2010/10/11
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470689752
  • Rating: 7.22 of 10
  • Votes: 577
  • Review by: Laurel Asbury
  • Review rating: 9.12 of 10
  • Review Date: 2018/10/21
  • Duration: 4H32M16S in 256 kbps (73.6 MB)
  • Date of creation of the audiobook: 2018-09-14
  • You can listen to this audiobook in formats: MPEG4, MP3, WAV, WMA, AAC, FLAC (compression TAR.LZO, TBZ2, ZIP, RAR)
  • Total pages original book: 368
  • Includes a PDF summary of 42 pages
  • Duration of the summary (audio): 30M34S (8.4 MB)
  • Description or summary of the audiobook: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/marketscope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful.Brand assets that will support a business strategy needto be developed. Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.
  • Other categories, genre or collection: Business Strategy, Sales & Marketing Management
  • Download servers: Torrent, EasyBytez, Zippyshare, Dropbox, Hotfile, FreakShare, Uploaded, Mediafire. Compressed in TAR.LZO, TBZ2, ZIP, RAR
  • Format: Paperback
  • Approximate value: 64.30 USD
  • Dimensions: 173x245x24mm
  • Weight: 896g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom

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Categories: English, 2010, Business, Finance and Law
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