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Badass - Making Users Awesome [Audiobook] download free by Kathy Sierra

Badass - Making Users Awesome Audiobook download free by Kathy Sierra
  • Listen audiobook: Badass - Making Users Awesome
  • Author: Kathy Sierra
  • Release date: 2015/8/7
  • Publisher: O'REILLY MEDIA, INC, USA
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781491919019
  • Rating: 8.01 of 10
  • Votes: 650
  • Review by: Carline Joseph
  • Review rating: 9.58 of 10
  • Review Date: 2018/10/7
  • Duration: 3H40M53S in 256 kbps (60.8 MB)
  • Date of creation of the audiobook: 2018-09-20
  • You can listen to this audiobook in formats: FLAC, MP3, MPEG4, AU, Musepack, TTA, WMA, WAV (compression ZIP, RAR, CAB, CBR)
  • Total pages original book: 304
  • Includes a PDF summary of 29 pages
  • Duration of the summary (audio): 22M51S (5.8 MB)
  • Description or summary of the audiobook: Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support-everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck.We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.
  • Other categories, genre or collection: Public Relations, Market Research, Development Economics, Computer Programming / Software Development, User Interface Design & Usability, Customer Services, Business Strategy, Product Design, Research & Development Management
  • Download servers: 4Shared, KATCR, Google Drive, MEGA, Uploaded, MyUpload, BitShare, Torrent, FileServe, IsoHunt. Compressed in ZIP, RAR, CAB, CBR
  • Format: Paperback
  • Approximate value: 25.94 USD
  • Dimensions: 166x232x16mm
  • Weight: 444g
  • Printed by: Not Available
  • Published in: Sebastopol, United States

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Categories: 2015, English, Business, Finance and Law
Vote:
The Danger Within us: America'S Untested, Unregulated Medical Device Industry and one Man'S Battle to Survive it
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