Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management [Audiobook] download free by Philip Kotler
- Listen audiobook: Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
- Author: Philip Kotler
- Release date: 2005/12/13
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780471690160
- Rating: 7.19 of 10
- Votes: 57
- Review by: Summer Bello
- Review rating: 8.33 of 10
- Review Date: 2018/9/22
- Duration: 4H30M30S in 256 kbps (70.4 MB)
- Date of creation of the audiobook: 2018-08-20
- You can listen to this audiobook in formats: FLAC, MPEG4, WAV, AAC, MP3, WMA (compression EML, ZIP, BZ2, IMG, RAR)
- Total pages original book: 352
- Includes a PDF summary of 40 pages
- Duration of the summary (audio): 30M8S (8 MB)
- Description or summary of the audiobook: This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, 'Kellogg on Branding' includes chapters written by respected Kellogg marketing professors and managers of successful companies.It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; insights from senior managers who have fought branding battles and won. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
- Other categories, genre or collection: Sales & Marketing, Finance
- Download servers: Torrent, Microsoft OneDrive, Jirafeau, Mediafire, iDope, Dropbox, FreakShare. Compressed in EML, ZIP, BZ2, IMG, RAR
- Format: Hardback
- Approximate value: 25.92 USD
- Dimensions: 173x240x30mm
- Weight: 576g
- Printed by: Not Available
- Published in: New York, United States
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