Marketing Warfare: 20Th Anniversary Edition [Audiobook] download free by Jack Trout
- Listen audiobook: Marketing Warfare: 20Th Anniversary Edition
- Author: Jack Trout
- Release date: 2005/1/10
- Publisher: MCGRAW-HILL EDUCATION - EUROPE
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780071460828
- Rating: 8.43 of 10
- Votes: 386
- Review by: Amira Humphrey
- Review rating: 7.52 of 10
- Review Date: 2018/11/24
- Duration: 2H58M7S in 256 kbps (48 MB)
- Date of creation of the audiobook: 2018-09-18
- You can listen to this audiobook in formats: TTA, WAV, ATRAC, MP3, MPEG4, FLAC, WMA (compression TAR.LZO, RAR, TBZ2, AZW, ZIP)
- Total pages original book: 240
- Includes a PDF summary of 21 pages
- Duration of the summary (audio): 15M46S (4.2 MB)
- Description or summary of the audiobook: It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: A fresh perspective on why waging marketing warfare is even more important today than 20 years ago In-depth analyses of some of the biggest marketing successes and failures of the last two decades Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader?Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors-and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics-defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.
- Other categories, genre or collection: Sales & Marketing
- Download servers: CloudMe, Depositfiles, MEGA, Torrent, Dropbox, Mediafire, Hotfile. Compressed in TAR.LZO, RAR, TBZ2, AZW, ZIP
- Format: Hardback
- Approximate value: 26.13 USD
- Dimensions: 193x211x23mm
- Weight: 540g
- Printed by: MCGRAW-HILL Professional
- Published in: New York, NY, United States
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