Flying off Course: Airline Economics and Marketing [Audiobook] download free by Professor Rigas Doganis

Flying off Course: Airline Economics and Marketing Audiobook download free by Professor Rigas Doganis
  • Listen audiobook: Flying off Course: Airline Economics and Marketing
  • Author: Professor Rigas Doganis
  • Release date: 2010/1/14
  • Publisher: TAYLOR & FRANCIS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780415447379
  • Rating: 7.76 of 10
  • Votes: 377
  • Review by: Forrest Eng
  • Review rating: 8.56 of 10
  • Review Date: 2018/9/25
  • Duration: 4H10M1S in 256 kbps (67.2 MB)
  • Date of creation of the audiobook: 2018-09-07
  • You can listen to this audiobook in formats: MP3, MPEG4, WAV, FLAC, WMA, AIFF, MPEG-4 SLS (compression ZIP, RAR, CHM, CBR, AZW3, TAR.GZ)
  • Total pages original book: 336
  • Includes a PDF summary of 26 pages
  • Duration of the summary (audio): 19M11S (5.2 MB)
  • Description or summary of the audiobook: The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, `open skies' , air cargo economics, charters and new trends in airline pricing.It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry.The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.
  • Other categories, genre or collection: Transport Industries, Aircraft, Aerospace & Air Transport Industries, International Business, Economics Of Industrial Organisation
  • Download servers: 4Shared, BitShare, MEGA, TinyUpload.com, FileServe, Google Drive, ExtraTorrent, Mediafire. Compressed in ZIP, RAR, CHM, CBR, AZW3, TAR.GZ
  • Format: Paperback
  • Approximate value: 67.56 USD
  • Dimensions: 171x248x20.32mm
  • Weight: 590g
  • Printed by: ROUTLEDGE
  • Published in: London, United Kingdom

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