Marketing: A Love Story: How to Matter to Your Customers [Audiobook] download free by Bernadette Jiwa
- Listen audiobook: Marketing: A Love Story: How to Matter to Your Customers
- Author: Bernadette Jiwa
- Release date: 2014/2/5
- Publisher: CREATESPACE INDEPENDENT PUBLISHING PLATFORM
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781500619213
- Rating: 7.56 of 10
- Votes: 777
- Review by: Meadow Blunt
- Review rating: 9.54 of 10
- Review Date: 2018/9/30
- Duration: 1H19M1S in 256 kbps (21.6 MB)
- Date of creation of the audiobook: 2018-08-07
- You can listen to this audiobook in formats: WAV, MP3, MPEG-4 SLS, AU, Musepack, MPEG4, WMA, FLAC (compression EML, RAR, ZIP, BZ)
- Total pages original book: 108
- Includes a PDF summary of 8 pages
- Duration of the summary (audio): 6M11S (1.6 MB)
- Description or summary of the audiobook: 'Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.' -SETH GODINOne of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it?What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
- Other categories, genre or collection: Sales & Marketing
- Download servers: BitShare, Degoo, MEGA, TinyUpload.com, 4Shared, Torrent. Compressed in EML, RAR, ZIP, BZ
- Format: Paperback
- Approximate value: 7.33 USD
- Dimensions: 133x203x7mm
- Weight: 132g
- Printed by: Not Available
- Published in: Not Available
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