How Brands Grow: What Marketers Don'T Know [Audiobook] download free by Byron Sharp
- Listen audiobook: How Brands Grow: What Marketers Don'T Know
- Author: Byron Sharp
- Release date: 2010/3/10
- Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780195573565
- Rating: 8.61 of 10
- Votes: 479
- Review by: Brande England
- Review rating: 8.8 of 10
- Review Date: 2018/10/17
- Duration: 3H7M14S in 256 kbps (49.2 MB)
- Date of creation of the audiobook: 2018-08-16
- You can listen to this audiobook in formats: MPEG4, WMA, AIFF, FLAC, TTA, MP3, WAV (compression TAR.XZ, ZIP, CBZ, RAR, TBZ, RZ, BZ2)
- Total pages original book: 246
- Includes a PDF summary of 20 pages
- Duration of the summary (audio): 15M45S (4 MB)
- Description or summary of the audiobook: Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
- Other categories, genre or collection: Entrepreneurship, Linguistics, Sales & Marketing, Market Research
- Download servers: Dropbox, Torrent, Woelkli, Torrent Downloads, FileServe, MEGA, Gett, Mediafire, FreakShare, Microsoft OneDrive. Compressed in TAR.XZ, ZIP, CBZ, RAR, TBZ, RZ, BZ2
- Format: Hardback
- Approximate value: 32.32 USD
- Dimensions: 160x240x20mm
- Weight: 589g
- Printed by: OUP Australia and New Zealand
- Published in: Melbourne, Australia
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