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Crystallizing Public Opinion [Audiobook] download free by Edward Bernays

Crystallizing Public Opinion Audiobook download free by Edward Bernays
  • Listen audiobook: Crystallizing Public Opinion
  • Author: Edward Bernays
  • Release date: 2011/5/24
  • Publisher: IG PUBLISHING
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781935439264
  • Rating: 9.82 of 10
  • Votes: 462
  • Review by: Avah Sheppard
  • Review rating: 7.38 of 10
  • Review Date: 2018/10/30
  • Duration: 20M in 256 kbps (5.2 MB)
  • Date of creation of the audiobook: 2018-07-09
  • You can listen to this audiobook in formats: MPC, MPEG4, FLAC, MP3, WMA, AC3, WAV (compression ZIP, TAR.BZ, RAR, TBZ2, RPM)
  • Total pages original book: 26
  • Includes a PDF summary of 2 pages
  • Duration of the summary (audio): 3M51S (1.28 MB)
  • Description or summary of the audiobook: A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of 'public relations counsel,' Crystallizing elucidates the 'instruments and techniques' that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to 'regiment the mind like the military regiments the body.' The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
  • Other categories, genre or collection: Sales & Marketing, Public Relations, Sociology & Anthropology
  • Download servers: Microsoft OneDrive, SpiderOak, FileHosting, MEGA, Torrent, Uploaded, 4Shared, Dropbox. Compressed in ZIP, TAR.BZ, RAR, TBZ2, RPM
  • Format: Paperback
  • Approximate value: 15.61 USD
  • Dimensions: 124.46x193.04x15.24mm
  • Weight: 158.76g
  • Printed by: Not Available
  • Published in: Brooklyn, United States

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Categories: Business, Finance and Law, English, 2011
Vote:
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Authors
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Years
2019 2014 2004 1997 2006 2018 2005 1993 2010 1991 2016 1990
Genres
Business, Finance and Law Teaching Resources and Education
Languages
Not Available French English Polish Spanish