The Ultimate Question 2.0 (Revised and Expanded Edition): How net Promoter Companies Thrive in a Customer-Driven World [Audiobook] download free by Fred Reichheld
Listen audiobook: The Ultimate Question 2.0 (Revised and Expanded Edition): How net Promoter Companies Thrive in a Customer-Driven World
You can listen to this audiobook in formats: FLAC, WMA, Shorten, MPEG4, WAV, MP3 (compression RAR, LZMA, ZIP, Z, TAR.BZ2, TZO)
Total pages original book: 304
Includes a PDF summary of 30 pages
Duration of the summary (audio): 21M35S (6 MB)
Description or summary of the audiobook: In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. Practical and insightful, 'The Ultimate Question 2.0' provides a blueprint for long-term growth and success.
Other categories, genre or collection: Management: Leadership & Motivation, Management & Management Techniques, Customer Services, Budgeting & Financial Management