New Products Management [Audiobook] download free by C.Merle Crawford
- Listen audiobook: New Products Management
- Author: C.Merle Crawford
- Release date: 2011/9/3
- Publisher: MCGRAW-HILL EDUCATION - EUROPE
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780071289238
- Rating: 7.4 of 10
- Votes: 246
- Review by: Malik Robinette
- Review rating: 9.81 of 10
- Review Date: 2018/11/5
- Duration: 7H2M12S in 256 kbps (115.2 MB)
- Date of creation of the audiobook: 2018-09-18
- You can listen to this audiobook in formats: WMA, MPEG4, OPUS, FLAC, WAV, MPEG-4 SLS, MP3, TTA (compression ISO, TAR.GZ, RAR, ZIP)
- Total pages original book: 576
- Includes a PDF summary of 63 pages
- Duration of the summary (audio): 45M34S (12.6 MB)
- Description or summary of the audiobook: Written with a managerial focus, 'New Products Management' by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of 'New Products Management.'
- Other categories, genre or collection: Research & Development Management, Production & Quality Control Management, Sales & Marketing
- Download servers: Mediafire, FileRio, Torrent, Krakenfiles, BitShare, Dropbox, Hotfile, MEGA, Uploaded, Cozy. Compressed in ISO, TAR.GZ, RAR, ZIP
- Format: Paperback
- Approximate value: 152.65 USD
- Dimensions: 186x228x24mm
- Weight: 861.82g
- Printed by: McGraw Hill Higher Education
- Published in: London, United States
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