Branding for Dummies [Audiobook] download free by Bill Chiaravalle
- Listen audiobook: Branding for Dummies
- Author: Bill Chiaravalle
- Release date: 2014/1/18
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781118958087
- Rating: 9.82 of 10
- Votes: 158
- Review by: Maci Liles
- Review rating: 8.74 of 10
- Review Date: 2018/10/29
- Duration: 4H47M27S in 256 kbps (76.8 MB)
- Date of creation of the audiobook: 2018-09-06
- You can listen to this audiobook in formats: MOD, MPEG4, MP3, WMA, Apple Lossless, FLAC, WAV (compression LHA, RAR, GZ, CAB, CBR, ZIP, ARJ)
- Total pages original book: 384
- Includes a PDF summary of 34 pages
- Duration of the summary (audio): 26M41S (6.8 MB)
- Description or summary of the audiobook: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions or anything in between Branding For Dummies makes it fast and easy.Includes tips and cautionary advice on social media and its impact on personal and business branding programsCovers balancing personal and business brand developmentReferences some of the major brand crises and how to avoid making the same mistakesShows brand marketers how to create brands that match their employers' objectives while launching their own careersIf you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
- Other categories, genre or collection: Advertising, Sales & Marketing
- Download servers: SecureSlice, Hotfile, FreakShare, Google Drive, Microsoft OneDrive, JustBeamit. Compressed in LHA, RAR, GZ, CAB, CBR, ZIP, ARJ
- Format: Paperback
- Approximate value: 20.87 USD
- Dimensions: 190x228x24mm
- Weight: 514g
- Printed by: Not Available
- Published in: New York, United States
Vote:
‹
›
