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What Great Brands do: The Seven Brand-Building Principles That Separate the Best From the Rest [Audiobook] download free by Denise Lee Yohn

What Great Brands do: The Seven Brand-Building Principles That Separate the Best From the Rest Audiobook download free by Denise Lee Yohn
  • Listen audiobook: What Great Brands do: The Seven Brand-Building Principles That Separate the Best From the Rest
  • Author: Denise Lee Yohn
  • Release date: 2014/1/18
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781118611258
  • Rating: 9.75 of 10
  • Votes: 746
  • Review by: Sawyer Kern
  • Review rating: 8.16 of 10
  • Review Date: 2018/11/14
  • Duration: 3H23M27S in 256 kbps (54.4 MB)
  • Date of creation of the audiobook: 2018-09-15
  • You can listen to this audiobook in formats: MP3, MPEG4, WMA, Shorten, WAV, FLAC (compression LZ, RAR, ARJ, EML, ZIP)
  • Total pages original book: 272
  • Includes a PDF summary of 32 pages
  • Duration of the summary (audio): 23M37S (6.4 MB)
  • Description or summary of the audiobook: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
  • Other categories, genre or collection: Sales & Marketing
  • Download servers: Google Drive, MEGA, 4Shared, SeedPeer, Dropbox. Compressed in LZ, RAR, ARJ, EML, ZIP
  • Format: Hardback
  • Approximate value: 23.69 USD
  • Dimensions: 160x234x24mm
  • Weight: 462g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: Business, Finance and Law, English, 2014
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Publishers
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Languages
English Not Available French Spanish Polish
Years
2008 2003 1998 2013 2014 2018 1990 1993 2011 2002 2012 2001
Genres
Teaching Resources and Education Business, Finance and Law